Week 5 - Developing a Global Vision

Tiffany & Co. expanded internationally in 1986 with its first store in London which then laid a solid foundation for the expanding of European markets. Nowadays, Tiffany & Co. is operating 220 stores in 17 countries. Tiffany products are highly valued between customers in Japan, France, Germany, Spain, United Kingdom. Tiffany is also steadily penetrating the Chinese market. In China's economical city Shanghai and capital Beijing, customers can buy authentic Tiffany jewelries. In Canada, there are also two stores that sell noble and elegant Tiffany &Co. jewelries. In the beautiful country Australia, there are also seven stores for people to pursue Tiffany jewelry. Big cities such as Sydney, Melbourne, Brisbane all have established long cooperation relationship with Tiffany & Co. Tiffany opened an online store in 1999 with the strategy to allow customers who did not live near a Tiffany store to have access to Tiffany's products.
On 12, 2010 USA Basketball and Tiffany & Co.  announced a new multiyear global marketing partnership that will make one of the world's most recognizable brands an Official Partner of USA Basketball. The creation of the Global Community Cup trophy, which will commemorate USA Basketball's journey as it competes in international competitions on an annual basis, will highlight the partnership. Prior to each competition, USA Basketball will play a series of exhibitions against top national teams in both the United States and abroad. The Global Community Cup, which Tiffany & Co. will design and create, will be awarded after each game with engravings honoring both teams, the standout player of the game, and a charity supported by USA Basketball.