Week 13 - Developing and Managing Products

Since 1837, Tiffany & Co. has been in the business of creating original designs of remarkable beauty. The company balances its product assortment with greater emphasis on high-priced, quality jewelry.
Tiffany & Co. is a design-driven company. The Tiffany Legacy Collection is the best example. The company has maintained an active pace every year in introducing new products. A successful example would be the introduction of the ATLAS collection.Customers have responded to the ATLAS collection very well ant the sales of that collection have exceeded expectations. Another example is the "Elsa Peretti Diamonds by Yard earrings", an original design copyrighted by Elsa Peretti. In 2004, the company introduced new collections and new designs in tableware and accessories. Tiffany also introduced a new line of jewelry focused on pearl jewelry named "Iridesse".
This year 2010 Tiffany Collection was revealed on July in a private cocktail party a their Fifth Avenue flagship store. The collection was full of geometric florals and art deco inspired pieces, many of them looking like they could have come straight from 1920s or 1930s. Colored precious stones glittered in decadent abundance, as did architectural golden wires and Tiffany diamonds. One of the most outstanding pieces was the dazzling necklace in Tiffany's signature turquoise- blue, designed by Jean Schlumberger for Tiffany & Co. The necklace features meticulously selected turquoise and hundreds of diamonds set in 18K yellow gold and platinum, and retails for $125,000.