Week 10 - Product Concepts. Part 2

Tiffany is the company with high brand equity. Its brand name is one of the most widely recognized luxury-product brands in the world.Company's product item is engagement ring. It was Tiffany & Co. that introduced the engagement ring as we know it today. The celebrated six-prong "Tiffany Setting" lifts the diamond above the band and into the light. The result is a ring whose beauty has never been equaled. The quality of Tiffany diamonds was in the past, and remains now, exemplary.

Tiffany's packages are also unique. Tiffany & Young introduced its signature Little Blue Box as a presentation box during its first year of operation. Company's product mix includes fine jewelry, engagement/bridal jewelry, timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories.