Tiffany & Co. was found on September 18, 1837 by Charles Lewis Tiffany and John B. Young. The company began its existence as a stationery and fancy goods store with a starting capital of $1000. Nowadays, Tiffany & Co. has become the world's premier jeweler and America's house of design. The company's main strategy is to emphasize a feeling of emotional attachment to their product. Tiffany's famous "blue box" has become an American icon of style and sophistication. This company is especially recognized for their diamonds that have an exquisite design. Also, the perceived value of their product is what separates them from their competitors. The mission statement of Tiffany's is "To bring beauty into the lives of our customers."
For more information you can visit this link:
http://www.tiffany.com/About/Timeline.aspx
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