Week 8 - Advertising and Public Relations

Tiffany advertising is focused on brand, and specifically on sending a consistent brand image. Tiffany is synonymous with famous wrappings. All of its gifts come wrapped in exclusive blue boxes. Tiffany is trying hard to remind people of connection between color and brand.

Also Tiffany's advertising campaign uses world famous models for promoting new products. For the Fall 2008, Tiffany's campaign was featuring Liya Kebede, Lily Cole, Shalom Harlow and Sasha Pivovarova. All the models were exemplifying the classic glam that Tiffany represents with simple make-up, soft feminine outfits, and diamond encrusted accessories. 
Tiffany & Co. is considered one of the best campaigns that touts the value of high-end product. The company uses these tag lines: "Dreams Can Still Come True" and "For less than you imagined, the best there is."

In 2009 Tiffany & Co. used mobile to promote its new product line to female consumers who use iPhone or Blackberry smart-phones. Researchers showed that the majority of Tiffany target consumers are iPhone or Blackberry users. The mobile site let visitors find out about new store, get directions via Google maps and click-to-call the store. Visitors could also browse a limited collection of jewelry, choose their favorite pieces and save their selections to create their own jewelry tray that could also be assembled in-store for them to try on the pieces in person.